The year marks the beginning of the 2020 – 2025 strategic period plan. We have established robust mechanisms and initiatives aimed at enhancing customer service and value at all our customer touch points.
MARKETING
Persona is focused on strongly positioning the brand and products roll out supported by strategic marketing communications across the networks. This will be achieved by way of strengthening the internal marketing strategies and enhance persona brand promise and values to all staff, to facilitate and support this internal program. The marketing team has launched a customer experience project dubbed “persona experience”.
STRATEGIC FOCUS
The geographical footprint of the company has grown significantly as a result of successes rolled out in developing , review of operations, strength and weaknesses as well as market dynamics by management and staff which was anchored on two strategic thrusts which include;
- Customer service: Customer is at the core of what we do. We will provide our customers with a seamless experience.
- Operational excellence: We will improve our operations and implement robust business processes and controls.
EMPLOYEES AND LEADERSHIP
Our strategy remains to create a lean, dynamic and fit for purpose organization. We aim to attract, develop and retain the rig talent while in calculating the performance based culture.
FUTURE PROSPECTS
In the coming year, we anticipate that our business will be resilient and withstand macro-economic headwinds adopt to an evolving regulatory climate and compete fairly with the competitors to achieve solid and sustainable growth.
Organisation Structure
STRATEGIC OUTLOOK
The economy appears to have picked steam buoyed by increased political stability, higher agricultural output, expansion in investment and improved macroeconomic conditions amid positive growth domestic product.ACKNOWLEDGEMENT
We appreciate the continued support we receive from all our esteemed clients and business partners. We thank them for their support and look forward to working closely with them to help them achieve and exceed their financial security and investments objectives.
I would also like to express my gratitude to the board, management team, and staff for their hardwork, dedication and commitment to the business.
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